Privacy Policy

Introduction

maxira Ltd ("we", "our", or "us") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, store, and protect your data when you visit our website or use our services. We are the data controller for the purposes of applicable data protection laws, including the General Data Protection Regulation (GDPR).

Data We Collect

We collect various types of information through our website and services. The data we collect includes both information you provide directly and information collected automatically through your use of our website.

Information you provide directly: When you contact us through our contact forms, subscribe to our newsletter, or interact with our services, we may collect your name, email address, phone number, and any messages or enquiries you send to us. This data collection is necessary to respond to your requests and provide our services effectively.

Information collected automatically: We automatically collect certain technical information when you visit our website, including your IP address, browser type, operating system, referring URLs, pages viewed, and the date and time of your visit. This information helps us understand how our website is used and improve our services.

How We Use Your Information

We use the personal data we collect for various legitimate purposes related to providing and improving our services. How we use your information depends on the type of data and the context in which it was collected.

We use your contact information to respond to your enquiries, provide customer support, and send you information about our services that you have requested. When you contact us for fitness equipment advice or product recommendations, we use your data to provide personalised guidance based on your specific needs and requirements.

Technical data collected through your use of our website helps us analyse website performance, understand user behaviour, and improve our content and services. This analysis allows us to enhance the user experience and ensure our website functions properly across different devices and browsers.

Cookies and Tracking Technologies

We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner.

For detailed information about the cookies we use and how to manage your preferences, please refer to our Cookie Policy.

Legal Basis for Processing

Under GDPR, we process your personal data based on the following legal grounds: legitimate interests for website analytics and improvement, contract performance when providing requested services, consent for marketing communications and non-essential cookies, and legal obligations where required by law. We ensure that our legitimate interests do not override your fundamental rights and freedoms.

Data Sharing and Third Parties

We do not sell, rent, or trade your personal information to third parties for their marketing purposes. We may share your data with trusted service providers who assist us in operating our website and providing our services, such as web hosting providers, email service providers, and analytics services. These third parties are contractually obligated to protect your data and use it only for the purposes we specify.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements. Contact form submissions and enquiries are typically retained for 3 years to maintain a record of our customer interactions. Website analytics data is retained according to our analytics service providers' standard retention periods, usually 26 months. You may request deletion of your personal data at any time, subject to our legal obligations.

Your Rights

Under GDPR and other applicable data protection laws, you have several rights regarding your personal data. These rights include the right to access your personal data and receive information about how we process it, the right to rectify inaccurate or incomplete personal data, the right to request deletion of your personal data in certain circumstances, and the right to restrict or object to the processing of your personal data.

You also have the right to data portability, allowing you to receive your personal data in a structured, machine-readable format, and the right to withdraw consent where processing is based on consent. To exercise any of these rights, please contact us using the information provided below.

Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include encryption of data in transit, secure hosting environments, regular security assessments, and access controls limiting who can view your personal information. While we strive to protect your data, no method of transmission over the internet or electronic storage is completely secure.

International Data Transfers

As we operate primarily within the European Union, your data is generally processed within the EU/EEA. If we need to transfer your data outside the EU/EEA, we ensure appropriate safeguards are in place, such as standard contractual clauses or adequacy decisions, to protect your privacy rights.

Children's Privacy

Our services are not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal data from a child under 16 without parental consent, we will take steps to delete such information promptly.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by posting the updated policy on our website and updating the "Last updated" date. We encourage you to review this policy periodically to stay informed about how we protect your privacy.

Contact Information

If you have any questions about this Privacy Policy, wish to exercise your data protection rights, or need to contact us about privacy matters, please reach out to us using the following contact information:

You also have the right to lodge a complaint with the Irish Data Protection Commission if you believe we have not handled your personal data in accordance with applicable data protection laws.