Last updated: 15th March 2026
Cookies are small text files that are stored on your device when you visit our website. They are widely used to make websites work more efficiently and to provide information to website owners. Cookies help us understand how you use our website, remember your preferences, and improve your overall experience.
We use cookies for several important purposes to enhance your experience on our website and to help us improve our services. These purposes include ensuring our website functions properly, analysing how visitors use our site, remembering your preferences and settings, and providing relevant content and advertisements.
Our use of cookies helps us understand which content is most valuable to our users, identify technical issues, and continuously improve the quality of our fitness equipment reviews and recommendations.
We use different types of cookies, each serving specific purposes to enhance your experience on our website. Below are the main categories of cookies we employ:
These cookies are essential for the basic functionality of our website. They enable core features such as page navigation, access to secure areas, and ensuring the website loads properly. These cookies do not collect personal information and cannot be disabled without affecting the website's functionality.
We use analytics cookies, primarily through Google Analytics, to understand how visitors interact with our website. These cookies collect information about page views, time spent on pages, bounce rates, and user journeys through our site. This data helps us improve our content and user experience while maintaining your anonymity.
Functional cookies remember your preferences and settings to personalise your experience. These may include language preferences, cookie consent choices, and other customisation options that make your visits more convenient and tailored to your needs.
Marketing cookies are used to deliver relevant advertisements and measure the effectiveness of our advertising campaigns. We use Google Ads and related services to show you relevant content and track campaign performance. These cookies may track your browsing behaviour across different websites to provide personalised advertising experiences.
Below is a detailed table of the specific cookies we use, their purposes, and how long they remain on your device:
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
| cookie_consent | Stores your cookie preferences and consent choices | 1 year | Necessary |
| _ga | Google Analytics - distinguishes unique users | 2 years | Analytics |
| _gid | Google Analytics - distinguishes unique users | 24 hours | Analytics |
| _gcl_au | Google Ads - conversion tracking and attribution | 90 days | Marketing |
| _gcl_aw | Google Ads - conversion tracking and attribution | 90 days | Marketing |
| IDE | Google Ads - ad personalisation and targeting | 390 days | Marketing |
Some cookies on our website are set by third-party services that we use to enhance your experience and improve our website functionality. These third-party services include:
Google Analytics: We use Google Analytics to understand how visitors use our website. This service provides us with valuable insights into user behaviour, popular content, and website performance. Google Analytics cookies do not collect personally identifiable information.
Google Ads: We use Google Ads for advertising and remarketing purposes. These cookies help us show relevant advertisements to users who have previously visited our website and measure the effectiveness of our advertising campaigns.
Google Fonts: We use Google Fonts to display custom typography on our website. This service may set cookies to optimise font loading and improve website performance.
We implement Google Consent Mode v2 to respect your cookie preferences while still allowing us to measure website performance and advertising effectiveness. This technology adjusts how Google services behave based on your consent choices, ensuring that your privacy preferences are honoured while maintaining essential website functionality.
You have full control over which cookies you accept on our website. When you first visit our site, you'll see a cookie consent banner that allows you to accept all cookies, reject non-essential cookies, or customise your preferences.
You can change your cookie preferences at any time by clicking on the cookie settings link in our website footer or by clearing your browser's cookie storage and revisiting our site to see the consent banner again.
Additionally, you can control cookies through your web browser settings. Most browsers allow you to block cookies, delete existing cookies, or receive notifications when cookies are being set. Please note that blocking all cookies may affect your ability to use certain features of our website.
Most web browsers provide built-in controls for managing cookies. You can typically find these settings in your browser's privacy or security section. Here's how to access cookie settings in popular browsers:
While you can choose to disable cookies, doing so may affect your experience on our website. Disabling necessary cookies may prevent certain features from working properly, such as remembering your preferences or maintaining your session. Disabling analytics cookies will limit our ability to improve the website based on user behaviour, and disabling marketing cookies may result in less relevant advertisements being displayed to you.
We may update this Cookie Policy from time to time to reflect changes in our use of cookies, legal requirements, or improvements to our website. When we make significant changes, we will notify you by updating the "Last updated" date at the top of this policy and may provide additional notice through our website or other communications.
If you have any questions about our use of cookies or this Cookie Policy, please contact us:
maxira Ltd
Baggot Street 162
Waterford, X40 2174
Munster, Ireland
Email: privacy@maxira.pro
Phone: +353 513336177